Our Story
Who We Are & Why We’re Different
We are Ethical Founder.
We are not a fancy corporate agency. We are not a startup selling dreams in exchange for equity or loans. We are a small group of engineers, dreamers, and believers who have tasted failure, faced collapse, and still chose to rise—with honesty, humility, and heart.
If you’re a founder who’s ever lay awake at 3 AM wondering how you’ll pay your team, or if your idea will ever work, or if you’re even meant to be on this journey—this page is for you. You are not alone. We see you. We’ve been you.
The Fall: How Everything Crumbled
Six years ago, we started with fire in our hearts. We offered web development and digital solutions offline. We met clients face-to-face, shared chai, understood their dreams, and built solutions that came from real connection. Business was simple. Humans.
And everything stopped. Offline meetings vanished. Clients pulled back. Projects were put on hold. Income dripped to zero.
Our team—a family of bright minds and big dreamers—shattered. One by one, they had to leave. Not because they wanted to, but because they had families to feed, responsibilities to meet.
We watched everything we built dissolve in front of our eyes. It wasn’t just a business that was dying—it was a part of us.
The Silence: A Year and a Half of Struggle
For one and a half years, there was silence. No office chatter. No code deployments. No client smiles. Just doubt. Fear. And the slow-burning hope that maybe, just maybe, we could find a way back. During that time, we did whatever we could to survive. Some of us took up freelancing. Others took jobs that had nothing to do with tech. We supported each other emotionally, even when we couldn’t do so financially.
The Pivot: Returning Online with Deeper Purpose
When we decided to return, we knew it couldn’t be the same. The world had changed. The market had shifted. AI was everywhere. But so were we—older, wiser, and more determined than ever. We launched Ethical Founder not as a rebranding, but as a rebirth.
A promise to ourselves and every founder like us: No one should have to choose between their dream and their dignity.
Our Core Values
We never stopped believing in the idea that brought us together:
Our Philosophy: Why We Sell Chai, Not Champagne
We have a simple belief:
“If you sell a cup of tea for ₹100, only 5 out of 100 people can buy it. But if you sell it for ₹5, you can serve 50. The revenue is the same—but the impact is not.”
We’re not here to be the Domino’s or McDonald’s of the digital world. We don’t want to be a fancy, unaffordable brand that only a few can approach. We are your neighborhood chai shop. Accessible. Honest. Human. We believe in serving many with little, not serving few with much.
Karma & Dharma: The Pillars of Our Return
Our culture is rooted in two principles:
These aren’t just words. They are the foundation of every decision we make—from pricing to product delivery.
To Every Founder Reading This
If you’re still here, reading our story, thank you. You could have chosen any agency. Any developer. Any “expert.” But you’re here. And that means something. Maybe you see a part of your journey in ours. Maybe you believe that business can be done differently. Maybe you’re just curious. Whatever the reason, we’re glad you’re here.
“We were zero. From zero we started. Remember, one day everyone becomes zero. Till that time, walk like heroes.”
Transparent Pricing for Visionary Founders
We were zero. From zero we started. Remember, one day everyone becomes zero. Till that time, walk like heroes.
Our Honest Pricing – No Secrets, Just Smiles
Ethical pricing for ethical founders
| Service | Market Price | Our Price | Why So Affordable? | Emotional Value |
|---|---|---|---|---|
| Basic Website (no hosting) | ₹10,000-15,000 | ₹2,999 | We use ethical affiliate partnerships to reduce cost | Your dream shouldn’t wait for money |
| Silver Package Popular | ₹15,000-20,000 | ₹4,999 | ₹1500 Hostinger affiliate commission passed to you | Because your struggle is our story too |
| Basic AI Agent Free Option | $20-50/month | FREE for eligible founders | For founders who can’t afford but deserve | Your ambition is priceless, our help is free |
| Advanced AI Workflow | $99-299/month | Starts at ₹299 | We believe in empowerment, not exploitation | Western prices vs Indian heart |
| Business Consultation | ₹5,000-10,000/session | ₹999 | Knowledge should be accessible, not luxury | Your questions deserve answers, not invoices |
| SEO Package | ₹8,000-20,000/month | ₹2,499 | Your visibility shouldn’t cost invisibility | We grow when you grow – that’s our dharma |
| E-commerce Setup | ₹25,000-50,000 | ₹9,999 | Your dreams are big, our prices should be small | Your first sale is our success metric |
| Maintenance Support | ₹3,000-8,000/month | ₹1,499 | Peace of mind shouldn’t be premium | We sleep when your website works |
| Emergency Support Free | ₹2,500-5,000/incident | ALWAYS FREE for eligible founders | Because emergencies need help, not bills | Your panic is our priority |